Who we are
We are a specialized network of innovation and technology entirely focused on the cannabis industry. We know that connections and partnerships are essential for us to achieve a single goal: to benefit the world on several fronts with a single plant. We want to attract talented people and companies engaged in the different spheres of the global cannabis ecosystem. Our goal is to be the leading HUB of research, education and connection between innovative entrepreneurs, investors, the corporate, academic and government sectors.
Who’s ahead
Marcel Grecco
Founding Partner and CEO
Active in the medicinal cannabis market since 2014, he founded BRA HOLDING in 2017, participated in the creation and development process of cannabis startups: THE GREEN HUB, CEC and ANELLA. Currently as CEO of THE GREEN HUB, he is a reference in Brazil on the Cannabis market participating as a speaker in events and granting interviews to major communication channels. Entrepreneur and partner in the A&B and Logistics segment, he has companies with extensive experience in agribusiness, transport and services sector. With an MBA in luxury hotel management, he has worked with large multinationals.
Alex Lucena
Partner and Head of Innovation
Graduated in Marketing in Brazil and Master in International Business from Nova Southeastern University, Fort Lauderdale, USA, Alex Lucena lived for more than 12 years in North America, being prominent in the direction for Latin America in the Canadian multinational Desire2Learn; was a member of the original team that first represented Rio de Janeiro at the Massachusetts Institute of Technology (MIT). Consultant of several projects in education and corporate innovation especially in the area of health in perinatal projects and Open D’Or Healthcare Innovation Hub, sponsored by Rede D’Or; and The Green Hub, the first accelerator in Brazil of Startups linked to medicinal cannabis – of which it is a partner and head of the company’s innovation projects.
Marcelo de Vita Grecco
Founding Partner and Business Director
Graduated in business administration in Boston, Massachusetts, Marcelo has a baggage with more than 20 years with experience in the commercial areas, new business development and marketing in multinational companies such as Leggett & Platt and RTC Industries. Co-founder of BRA Holding, participated in the creation and development process of the startups The Green Hub, CEC and ANELLA. He served as CEO of the Canabinoid Center of Excellence – CEC, and currently has a position as a speaker, being a reference in the subject of the Cannabis industry market.
Hexagon representation of the global cannabis ecosystem
Connection
Each in their corner, but with
something in common:
The Green Hub at the center
of the action.
Convergence
With the intersection of powers,
everything gets easier and everyone
wins more strength when converging
ideas and initiatives.
